Marketing Tag

16 Feb Advocacy: Keep the Product, Change the Marketing

Advocacy needs to change with the political cycle, but the goals don't have to. With the changing political landscape in DC, Democrats in power have undoubtedly adopted an approach that can be termed – the politics of deconstruction. Their strategy in the face of a new administration is to never let the new President and his administration ever find firm footing. From delaying cabinet confirmations to vigorously pursuing the ouster of appointed or already confirmed officials...

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